Starting Off Right: A Community-First New Mobility Playbook is a new digital tool to help cities engage communities and new mobility services like electric scooters and ride-hailing to deploy transportation innovations inclusively and intentionally.
Starting Off Right is built on the premise that the way new mobility innovations enter communities matters. Whether mobility disruptions are just arriving at the door or a city is seeking to redefine its relationship with existing services, a ‘community-first’ approach is necessary to successfully integrate innovations into a city's mobility ecosystem.
To develop the playbook, NUMO worked with CityMart to convene a coalition of public agencies, private mobility services, development banks and non-profit organizations that researched community engagement and market entry to arrive at strategies and best practices for community-first deployment. Together, the coalition examined over 100 community participation case studies from around the world and extracted the most relevant knowledge and tools to build an easy-to-use playbook that allows cities to choose one of three paths based on when a new mobility innovation will arrive.
Learn more about the launch of Starting Off Right: A Community-First New Mobility Playbook
Header image: Elvert Barnes / Flickr